sorsby.mx

San Diego, CA

Jeffrey Sorsby

Applied AI Engineer · Technical Founder

I build production AI systems and work with customers to put them to use. My background spans LLM agents, enterprise software, and technical leadership—with 8+ years turning business problems into working systems.

hello@sorsby.mxLinkedIn

Experience

Project AI-R / PicoLove

Remote

Technical Founder & Chief AI Officer

Feb 2023 — Present

  • Built Project AI-R from concept to production. Now licensed and operated by PicoLove, the customer-service agent platform serves 8 B2B clients, answers 60K+ messages a month, and generates $50K MRR.
  • Designed multi-tenant LLM pipelines with RAG and agents using Python, FastAPI, MongoDB, Redis, and AWS ECS. Delivered integrations across WhatsApp, Messenger, Instagram, and Slack.
  • Led customer deployments and the engineering build. The team grew to 7 people; I now support features, maintenance, and pre-sales consulting part-time.

Next Insurance

Palo Alto, CA · Remote

Technical Implementation Analyst

Mar 2022 — Mar 2025

  • Translated regulatory and business requirements into technical implementations for insurance launches in all 50 states, with cyber insurance as the lead product.
  • Built Airflow and Selenium pipelines, compliance automation, internal tools, and API integrations. Coordinated delivery across global engineering and operations teams.

Odoo

San Francisco, CA

Business Systems Analyst

Mar 2021 — Feb 2022

  • Led 20+ full-cycle ERP implementations for U.S. and Latin American clients in English and Spanish, driving $32K+ in monthly recurring revenue.
  • Ran discovery, configured SaaS modules, and coordinated custom development. Trained 100+ users and earned a 96% client-satisfaction rating.

Giant Motors Latinoamérica

Mexico City

Chief Technology Officer

Dec 2018 — Mar 2021

  • Promoted to CTO within a year. Led a team of 5 and digital transformation across manufacturing, sales, and a network of 35+ dealerships; served as board observer.
  • Built manufacturing software used on 20K+ vehicles and Flask reporting tools for 300+ sales executives. Designed hybrid cloud infrastructure supporting 300+ users.
  • Moved 120+ employees to Office 365, launched a learning platform for 1,000+ users, and relaunched the company website with CRM and e-commerce.

IT Manager

Jan 2018 — Dec 2018

  • Automated sales and revenue reporting with R Shiny dashboards used by 150+ people daily. Built competitor price tracking with R and Python.

Skills

AI & LLMs
OpenAI, Anthropic Claude, Ollama, LangChain, RAG, embeddings, agents, prompt design
Backend & data
Python, FastAPI, Flask, REST APIs, webhooks, MongoDB, Redis, PostgreSQL, SQL, Apache Airflow
Cloud & delivery
AWS, ECS, CodeBuild, Docker, GitHub Actions, CI/CD, observability, Azure, Git
Working with customers
Pre-sales consulting, discovery, solution design, implementation, training · Native English and Spanish

Education

M.S., Cybersecurity Engineering

Expected May 2027

University of San Diego

Master’s, IT Management

2021

Tecnológico de Monterrey

B.S., Business Engineering

2017

Instituto Tecnológico Autónomo de México (ITAM)

Certifications

Udacity Nanodegrees in Data Engineering and Full Stack Development · Odoo v14 Functional Certification